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‘Um Burger & Wings’, has selected actor Song Kang as its new brand model. The brand stated that Song Kang was chosen as the advertising model because his trendy image, overwhelming visuals and presence, and diverse charms align well with the brand’s image.

 

Actor Song Kang, who has been newly appointed as the model, has been greatly loved by the public as he showcases a strong presence and sophisticated style across television and advertising. He completed his military service in October and has since returned to active promotions.

 

A company representative commented, “Starting with the selection of our new advertising model, we plan to strengthen our competitiveness and solidify our brand presence heading into 2026, while also accelerating our nationwide franchise expansion strategy,” adding, “We will continue to broaden consumer touchpoints and expand our brand influence nationwide together with our new model.”